“Creativity, Inc.” by Ed Catmull with Amy Wallace is a memoir that offers a comprehensive and in-depth look into the history and inner workings of Pixar Animation Studios. The book provides insights into how the company fosters a culture of creativity and innovation, and shares valuable lessons on leadership, management, and creativity that can be applied to a wide range of industries and organizations.
The book begins with a brief history of Pixar, tracing its origins as a computer hardware company to its transformation into a pioneering animation studio. Ed Catmull, one of the co-founders of Pixar, shares his personal journey and the lessons he learned along the way, from his early days as a computer graphics researcher to his current role as president of both Pixar and Disney Animation Studios.
Catmull emphasizes the importance of creating a culture that encourages creativity and risk-taking, and shares practical advice for managing creative teams and fostering an environment that enables people to do their best work. He stresses the importance of building trust and fostering open communication, and provides examples of how Pixar has successfully navigated the creative process, from concept development to final production.
One of the key themes of the book is the idea that creativity is not a single, magical moment of inspiration, but a collaborative and iterative process that requires hard work, experimentation, and a willingness to take risks and learn from mistakes. Catmull shares many examples from Pixar’s history that illustrate this point, such as the long and difficult development process for the film “Toy Story,” which involved multiple rewrites, casting changes, and technical challenges.
Another important aspect of the book is the emphasis on leadership and management. Catmull shares his philosophy on leadership, which involves empowering people, creating a sense of ownership and responsibility, and fostering a culture of continuous improvement. He provides numerous examples of how he has applied these principles to Pixar and Disney Animation, and offers practical advice for managing creative teams and navigating the challenges of complex projects.
The book also covers a range of other topics related to creativity and innovation, such as the importance of embracing failure as a learning opportunity, the role of storytelling in creating compelling and memorable content, and the value of diversity and inclusion in fostering creativity and innovation.
Overall, “Creativity, Inc.” is a must-read for anyone interested in creativity, innovation, leadership, or the entertainment industry. The book is packed with valuable insights, practical advice, and inspiring stories that will resonate with anyone who has ever been part of a creative project or team. Whether you are a manager, a creative professional, or simply someone who is interested in the intersection of technology and storytelling, this book is sure to provide you with a wealth of knowledge and inspiration.
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About the Author
Ed Catmull is the current president of both Pixar and Disney Animation Studios, and was co-founder of Pixar in 1986. In addition to being a successful manager, he has also contributed many important tools in computer graphics and animation.
Amy Wallace is an editor-at-large at Los Angeles magazine as well as a correspondent for GQ.